Successful Direct Marketing In A Week

Successful Direct Marketing In A Week

Author: Martin Manser Patrick Forsyth ISBN: 9781473601949
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Learn in a week, what the experts learn in a lifetime. Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up

Additional Information

Format Paperback
Other Info illustrations (black and white)
Pages 128
Publication Date 2014
Publisher Hodder & Stoughton General Division